The idea is the meme.
Everyone knows the feeling: you wait, hesitate, refresh the chart, and tell yourself you’ll move later. NOW OR NEVER turns that moment into the entire identity. Simple enough to understand anywhere. Strong enough to build a community around.
Momentum. Action. Conviction. The green side of the decision.
The line in the middle. One choice separates participation from regret.
Missed entries, red candles, hesitation and the joke every trader understands.